| Reference Type |
book
|
| Title |
Marketing and Distribution |
| Author(s) | Jennifer Stott |
| Editor(s) | John Cruthers |
| Town |
Sydney |
| Publication Date |
00-00-1990 |
| Comments |
Although this book was published in 1990 the information about publicity, marketing and distribution covers a great deal of information on the specific practices involved in promoting film in Australia.
This book offers an understanding of exactly what goes on after a film is made and who does what, how and why.
It removes the so-called mystery about marketing and distribution.
Part of the 'Taking Care of Business' Series brought out by the AFTRS.
Set out like a text book with a soft cover it is an easy read. (146 pages) |
| Synopsis |
Jennifer Stott writes a practical guide to independent film and video production on what goes on when Australian film is marketed, produced and promoted.
This book explains how films find their way into the marketplace, with detailed comments from a range of people including distributors, exhibitors, publicists, critics, agents, broadcasters and filmmakers.
It describes the process of developing a marketing strategy 'in theory', and then in practice.
The markets for programs are defined - theatrical, non-theatrical, home video television and festivals.
The book also outlines how films are promoted and publicised and contains clear information about the materials and services required for local and international marketing.
It looks at the business side of marketing - deals, the contracts, and the increasingly important connections between distribution and production financing.
Case studies are used to illustrate specific points or ideas.
Case studies include:
Mark Lewis:
'Cane Toads: An Unnatural History'.
Martha Ansara:
'The Pursuit of Happiness'.
Tracey Moffatt:
'Nice Coloured Girls'.
Megan McMurchy, Margo Nash, Margo Oliver, Jeni Thornley:
'For Love or Money'.
Yahoo Serious:
'Young Einstein'. |
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