Synopsis |
Jennifer Stott writes a practical guide to independent film and video production on what goes on when Australian film is marketed, produced and promoted.
This book explains how films find their way into the marketplace, with detailed comments from a range of people including distributors, exhibitors, publicists, critics, agents, broadcasters and filmmakers.
It describes the process of developing a marketing strategy 'in theory', and then in practice.
The markets for programs are defined - theatrical, non-theatrical, home video television and festivals.
The book also outlines how films are promoted and publicised and contains clear information about the materials and services required for local and international marketing.
It looks at the business side of marketing - deals, the contracts, and the increasingly important connections between distribution and production financing.
Case studies are used to illustrate specific points or ideas.
Case studies include: Mark Lewis: 'Cane Toads: An Unnatural History'.
Martha Ansara: 'The Pursuit of Happiness'.
Tracey Moffatt: 'Nice Coloured Girls'.
Megan McMurchy, Margo Nash, Margo Oliver, Jeni Thornley: 'For Love or Money'.
Yahoo Serious: 'Young Einstein'. |