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AFI research collection
   
Reference Type Filmnews (Australia) journal
Title Keep the budgets low, create our own stars
Author(s)Tina Kaufman
Volume 11
Page Number 5.-14.
Comments Talks about the need for better publicity and better Australian strategy plans for Distributors and Marketers.

Too often Australian Distributors, Marketers and Promoters copy the Hollywood model for promotion. They don't seem to realise that actors need to accompany films to festivals more often. Afterall it is the story and the actors who are in the films that audiences come to see.

Actors need more recognition in the promotion of Australian films.
Synopsis Briefly discusses recommendations for the improvement of the Australian film industry made by the Moving Pictures Enquiry after its recent hearing as part of its ongoing investigation into the distribution, exhibition and marketing of Australian films.
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