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AFI research collection
   
Reference Type The Age newspaper
Title New Threat to the Astor
Author(s)Lisa Mitchell
Publication Date 26-08-2003
Page Number n.p.
Comments Lisa Mitchell in “New Threat to the Astor” interviews Mr. George Florence (proprietor of the ‘Astor Theatre’ [Melbourne]); as of the 26th of August 2003; on topics including the continuing development of the ‘Astor Theatre’, decreasing audience numbers from traditional cinematic audiences, Mr. Florence’s ‘business-philosophy’, specific private functions, and the re-release of classic films through George Florence’s distribution company “Chapel Distribution”.
Synopsis According to George Florence, as of the 26th August, 2003, “audience numbers (were) down.” George Florence is quoted by Lisa Mitchell as stating, “The traditional audiences (to the ‘Astor Theatre’) have withdrawn away into their living rooms.” However, Florence is also quoted as noting at the time that “(the ‘Astor Theatre’) is picking up a new audience of young, enthusiastic film-goers, which is encouraging”.
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