| Reference Type |
newspaper
|
| Title |
The end for the Trak? |
| Author(s) | Denis Brown |
| State |
VIC |
| Country |
Australia |
| Publication Date |
00-00-1995 |
| Citation Date |
|
| Comments |
An article from a newspaper about Trak Cinema |
| Synopsis |
This newspaper article alludes to a possible closure for Trak Cinema as Village Roadshow at that time had applied for a permit to increase the number of screens and seats at the Jam Factory multiplex.
Brown calls upon then assistant manager Craig Cahill to describe the detrimental effects that the opening of the Jam Factory Multiplex had on Trak Cinema in which it makes apparent that Trak were forced to âspecialise in something completely differentâ to compete. It went the complete opposite to the Jam Factory showing âupmarket art-house productâ to the commercial films that were showing at the multiplex.
There is a large image of The Jam Factory Multiplex accompanying the article.
It a very useful article, further marking apparent that Cinema Como who was also a part of the Palace Cinemas Pty Ltd like Trak had enjoyed success in dealing with âupmarket clienteleâ and that the Longford Cinema theatre was also planning to expand itâs one screen cinema. It forces readers to consider why Trak didn't enjoy similar success or even consider expansion.
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