| Reference Type |
Report on minority exhibition and distribution
journal
|
| Title |
Report on minority exhibition and distribution |
| Author(s) | Barrett Hodson |
| Page Number |
1-6 |
| Comments |
Hodson provides an informative view into the Australian film distribution-exhibition industry in the 1970s. |
| Synopsis |
Hodson's report offers an exegetical summary of the distribution-exhibition patterns in the Australian industry in the 1970s. The writer explores the pschology of the film-goer and what inherently attracts them to particular films- an aspect of promotion that distributors of the time overlooked . Hodson's report highlights a shift in cinema audiences "towards the better educated" and a "greater divergence" of taste patterns, thus condemning the film trade that restricted the public's notion of film to simple light entertainment. The writer also cites an absence of marketing strategies "for specialist markets" by distributors in Australia in the 70s. |
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