| Reference Type |
Australian Financial Review
newspaper
|
| Title |
Cinemas view ways to get bums on seats |
| Author(s) | Michaela Boland |
| Publication Date |
19-08-2005 |
| Page Number |
p. 28. |
| Comments |
Film exhibition industry
Marketing strategies
Declining audience numbers and box-office returns |
| Synopsis |
Boland reports upon the 60th annual Movie Convention and conferences focus on the decline in attendance rates in the film exhibition industry. Among the suggestions and business strategies were agreements with fast food chains to set up stores within close proximinity of cinemas. Speaker Robb Chase (formerly of Canada's Famous Players cinema chain) stated that the introduction of Quick Serve food outlets in cinemas were "designed to maximise hang time...and drive (cinema) revenues." |
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