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AFI research collection
   
Reference Type The Sydney Morning Herald newspaper
Title Focus on the audience, film makers urged
Author(s)Garry Maddox
Page Number 17
Comments Australiam filmmakers perparing their films for box office success

Target audience
Synopsis Maddox looks at how Australian filmmakers can better prepare their films for box office success by identifying a target audience, demonstrating "entertainment value" etc. Interesting when the article distinguishes "personal" and "engaging" ilm subject matters, the latter having relevance to a wider target audience, rather than the former which focuses on the filmmaker's personal interest.
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