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Reference Type RealTime / OnScreen newspaper
Title Local wants to go national: John McConchie details the complexities of short film distribution
Author(s)John McConchie
Page Number 24
Comments Quite an large task - to detail 'the complexities of short film distribution' in a half page essay...raises some interesting issues about exhibition responsibilities, expecially by looking at the issue on a naional level. Judge the merit of this one for yourself.
Synopsis Industry focused article in response to the changing of hands at Adelaide's Mercury Cinemas in October 1996. Refers to this as 'keeping with the fate of subsidised screens across the country and offers itself as a commendable solution in a highly fraught area'. Essay highlights difficulties involved in low budget films (in particuar, short film) being recognised only as a 'stepping stone to the first commercial feature or a television career for its creators'. Discusses how film festivals, such as St Kilda, are nessecary in disposing this myth, the importance of the profile of these films and festivals that exhibit them. Raises interesting issue of influences of St Kilda Film Festival on the George cinema. McConchie concludes the answer of the problem lies in 'marshelling the different exhibition strategies across the country into a strategic platform that preserves the contradictions, answering the range of needs from regionality to international exposure, that caters for isolated audiences but bridges filmmakers, that shares resources yet duplicates activities, all without constantly reinventing the wheel'. Whoa.
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