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AFI research collection
   
Reference Type The Film Weekly journal
Title National buildup will selll 'Smiley'
Author(s)Author Unknown
Volume 92
Issue 1559
Page Number 3
Synopsis Details campaign to promote 'Smiley' involving bicycle retailers, window displays, competitions and sports events. Quotes "reports of "Smiley's" record smashing career in England." Claims campaign will be "one of the most comprehensive and effective that backed an Australian production."
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