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AFI research collection
Reference Type The Age newspaper
Title The Age: Disney Loses its Innocence
Author(s)Claudia Eller
Section Media
State VIC
Country Australia
Publication Date 12-09-2003
Citation Date
Page Number 24
Comments Disney Loses its innocence is an article primarily based upon the rise of the pirate through films, plays and other passages of media. Producer Jerry Bruckheimer is adamant on creating the "Best film possible that will not be an R" but working with Disney, a huge organisation known for their G rated family classics have the decision to work with Bruckheimer or move to other alternatives. "Even Disney is being forced to ratchet up its level, because it knows what teens are used to",this comment by Psychologist Stuart Fischoff who is an expert on the effect of mass media on society clearly presents an argument to change over time when considering the violence and imagination needed to achieve a solid and successful film in the present and the future to come. Disney chooses to go along with Bruckheimer despite having to rate it a first amongst their organisation of films as a PG+13 film, something the author of the article chooses to see as a loss of innocence. There is an abundance of comparisons to films entering the box office with huge success mostly rated at and higher than PG rating, which exhibitor relations founder Paul Dergarabedian whose company tracks box office results, fully support the move Disney has made to producing higher rating films. The article can be directed towards individuals whom share an interest in the effect films have on society, in particular the change from earlier pirate films to the present blockbusters. This article may present arguments that work with the proposal of pirates in pop culture and how Long John Silver, a sequel to a major Disney film Treasure island has contributed to the change of societies views on pirates.
Synopsis An Article in the Age explaining Disney having to make adjustments to their traditional G rated films in order to produce Pirates of the Caribbean: The curse of the Black Pearl. The importance of this article to do with the research proposal of pirates in popular culture is that it involves an insight of the original producer of Treasure Island, Disney the driving influence behind Long John silver and shows that through the demand of the common people they have needed to break tradition and flow into higher rating films. This is to satisfy the popular audience so that success ensues. The article may be considered bias by the reporter Claudia Eller for she insinuates that Disney could be just following the crowd and not staying true to their culture.
tags: caribbean Disney Innocence Jerry Bruckheimer Long John Silver Pirates Ratings The Age Touchstone Pictures 
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