| Reference Type |
The Age
newspaper
|
| Title |
Drive-in puts families first |
| Author(s) | Helen Thomas |
| Section |
News |
| State |
VIC |
| Country |
Australia |
| Publication Date |
26-08-1976 |
| Citation Date |
|
| Page Number |
24 |
| Comments |
The audience for this article was the general Victorian public interested in local issues, in particular citizens of Bulleen and moviegoers. It was published in the âShowsceneâ section of the paper, a section dedicated to the local entertainment news.
The information can be used to look at the Hoyts Bulleenâs audience and its characteristics. The article is a look at the changing culture of the Hoyts Bulleen as it attempted to become more family friendly and create a new image for itself in a bid to attract more customers. It is important in documenting the change in the cinemaâs direction, and that Hoyts planned to make Bulleen a family outing even after school holidays. It is also a good discussion of the good variety and diversity of films being screened at the time at the cinema, such as the musical comedy âItâs Showtimeâ and the mature comedy âTouch of Classâ. It also describes the introduction of cartoons, kids food menu and appearances by Benny the Bulleen Clown to add to the family atmosphere.
It offers the argument that it was nice to see a major cinema chain making an effort to cater for children and family entertainment in a predominantly adult targeted environment. It is a useful insight into the Hoyts Bulleen, and is a clear report on the events.
It is a reliable source as The Age is a good source for discussing and reporting local issues, however there is possible bias from the Hoyts press releases and spin, and the issues as to why it needs to be more family orientated are not discussed in detail.
(Justin Sumner)
|
| Synopsis |
A report in The Age about the Hoyts Bulleen's attempts to become a more family friendly and orientated experience. |
tags: bulleen drive-in families family hoyts bulleen
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