| Reference Type |
The Argus
Unknown
|
| Title |
European Films in Doldrums |
| Author(s) | The Argus |
| Town |
Melbourne |
| State |
VIC |
| Country |
Australia |
| Publication Date |
05-08-1950 |
| Citation Date |
15-12-2011 |
| Site URL |
http://trove.nla.gov.au/ndp/del/article/22907137?searchTerm=Savoy%20Theatre&searchLimits=l-title=The+Argus+%28Melbourne%2C...|titleid%3A13 |
| Page Number |
17 |
| Comments |
Written several months after public concern for the variety of films screened at the Savoy Theatre, this article describes a renewed public demand for foreign films and a reminiscence to the Savoy's pre-war screenings that were such a success. Apparently at this point, only the Australia Cinema (on Collins Street) was still showing foreign language films, albeit inconsistently. Three continental film distributors Natan Scheinwald, Robert Kapferer (Sydney) and F.D. Brugler (Melbourne) argue that Australians simply are not viewing foreign films because of a concern that they would not be able to follow the subtitles, and that the lower production values in contrast to Hollywood films may deter some people.
All three distributors were promoting the quality of Euorpean films with Scheinwald mentioning the sheer volume of films released per year dwarfing that of Britain. The writer concludes with a plea to actively supportthese films, as their screening depends on the number of people attending them.
Once again, an insufficient reason for the lack of patronage is given. Why would a perfectly competent and literate public be concerned by not being able to follow the subtitles of a film? The contribution from the distributors is interesting, and they provide a unique insight into the tendencies of film viewers. I suppose it is their job to respond to fluctuating and dissipating trends of different genres, but it is insightful nonetheless. |
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