| Reference Type |
The Argus
web
|
| Title |
British Revivals for Savoy |
| Author(s) | The Argus |
| Town |
Melbourne |
| State |
VIC |
| Country |
Australia |
| Publication Date |
17-12-1949 |
| Citation Date |
15-12-2011 |
| Site URL |
http://trove.nla.gov.au/ndp/del/article/22799170?searchTerm=Savoy%20Theatre&searchLimits=l-title=The+Argus+%28Melbourne%2C...|titleid%3A13 |
| Page Number |
6 S |
| Comments |
This article describes a dramatic change in the film selection at the Savoy Theatre. After closing for twenty weeks for repairs (presumably a number of months before December 1949), the flow of films from continental Europe stagnated and British films largely took their place. This appears to have heralded an era of success for the theatre, with fifty-two week runs of "Pimpernel Smith" and "Fantasia," although it is mentioned that these screenings came with the price of a loss of prestige.
This is one of the more intriguing articles that I have compiled, as it leaves the reader wondering why such a highly regarded cinema changed its identity. Although the writer cites closure for repairs as the reason, this may have contributed, but the real reason could have been one of public demand. Despite the reputation that the Savoy had built for itself as a reputable venue of artistic films, it was still a business in essence, and if there was no demand for 'continental' films, then there was no way to make a profit from them. I think World War II was to blame for this lack of demand, and the possibility of widespread xenophobia caused a propensity for watching 'good old' British films. |
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