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Reference Type The Age newspaper
Title A sentimental cycle
Author(s)Greg Burchall
Town Melbourne
State VIC
Country Australia
Publication Date 13-05-1996
Citation Date
Page Number A19
Comments This article focuses on the owner of the Valhalla cinema (and also Westgarth Picture Theatre), Peter Yiannoudes, and explains brief background of his job and his Valhalla cinema’s memory.



Before the Valhalla cinema ended its nine-year lease from the Westgarth Picture Theatre on June 1996, Mr Yiannoudes described himself that he was sentimental about the cinema. He was confident to argue that 900-sheat single-screen theatre is not odd at all, “people are getting sick of sitting in little boxes to watch movies, they want to enjoy movie going as an experience.” he said.



Mr Yiannoudes bought a theatre in 1961 for the first time and brought foreign films and R-certificate films to Australia to attract non English-speaking as well as English-speaking audience. He had also worked as an agent and importer for Greek film companies. He said television was popular that made many cinemas empty, but it was not for the Greeks because most of them were not able to understand English. The Westgarth is the only cinema which the Yiannoudes family still owns.



This article is suited to find out changing cinema audiences’ preference in Australia after introduction of televisions. Although televisions kept English speaking audiences at home, television programs had not contained foreign languages yet in those days in Australia, so the theatre had played a role in providing public sphere where home-sick immigrants can be entertained instead of TV. R-certificate films were a key to stimulate people to go to cinemas as well.



However, this article does not compare the features of the Valhalla cinema and other big cinemas during 1990s and also it does not mention the context of cinema industry in 1990s when the Valhalla cinema was closing.

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