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Reference Type The Australian newspaper
Title If small is beautiful, it shows
Author(s)Lynden Barber
State VIC
Country Australia
Publication Date 29-08-2007
Citation Date
Page Number 16
Comments Lynden Barber constructs an article that highlights the Nova’s impact on local films such as The Jammed and how it impacts upon the growth of films in Australia. The article is prominent in showing how Cinema Nova showed the film on a single screen and helped in its break through in cinemas all across the country. Barber (2007) states, ‘The impressive film… couldn’t attract an established commercial distributor but was granted a brief season as the Nova. Now that season has been extended indefinitely, after the film earned $38,000 in its first week and followed it up this weekend with earnings of $32,000…’. This shows the ability for Cinema nova to be independent from competitors and give local films a chance to air and flourish in the film industry, a concept many theatres tend to ignore with local low-budget films. The article goes on to show how the film has opened at another three Melbourne theatres because of its airing at the Nova, as well as openings in Sydney, Brsibane, Perth, Canberra while being discussed in Tasmania, South Australia and the Northern Territory. It shows Cinema Nova owner Natalie Miller attempting to further its attempt to invest in low budget local films such as Boxing Day, as well 4, an unknown musical documentary based on The Four Seasons (directed by Tim Slade). As the Nova continues to try and promote local Australian products through the use of its theatres, it continues to be unique in shaping the way Australian films grow and become known in the film industry. As seen with The jammed, the article depicts Cinema Nova as a medium for smaller Australian work to be given a chance to excel in the film industry. Given the success of The Jammed, Lynden Barber aims to show how the nova will continue to support these films. While other cinemas may be reluctant to give these lesser movies a chance in their theatres, Cinema Nova is renowned for being independent from other cinemas, allowing smaller films the chance to be accepted properly by an industry.
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