| Reference Type |
Herald Sun (Melb) 1st Edition
newspaper
|
| Title |
Screen rights for toddlers |
| Author(s) | Loretta Hall |
| State |
VIC |
| Country |
Australia |
| Publication Date |
07-05-1998 |
| Citation Date |
|
| Page Number |
15 |
| Comments |
This article is prominent in portraying the Nova as a unique cinema with its attempt to cater for mothers with babies, having sessions of 'Cry Baby' that aims to meet the needs of much younger audiences. This initiative, which happens twice a month during morning sessions, allows for mothers to âbring babies and toddlers and park prams at the foot of the screenâ, according to General Manager Sue Ritovski (Hall 1998). This allows mothers to breastfeed and change nappies during the film, helping them enjoy time with their young ones while still being able to enjoy the main components of the cinema experience. The article aims at identifying how the theatre handles these events, with babies being allowed to cry and scream throughout the cinema with ease, trying to increase the satisfaction of the audience that attends without disrupting the viewing experience seen by mothers involved. Movies such 'Afterglow' were aired for mothers and their babies, while bibs and booties were offered to patrons as part of the door prizes. As the Cinema Nova attempts to reach a larger audience with its services, its ability to offer mothers with children the chance to enjoy and experience the theatre experience gives it a different look and feel from its rival theatres. The piece is prominent in showing Cinema Nova as a cinema that aims to include people of all ages as part of its audience with the 'Cry Baby' sessions it holds for mothers and their children. With insight as to how the cinema caters for different audiences of different ages and demographics, the Nova is able to be perceived as a truly unique theatre with features that meet a diverse range of needs. |
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