| Brief History |
In 1964, a pair of cinemas opened in Bourke Street: The My Fair Lady Theatre and The Embassy. My Fair Lady theatre opened with Warner Brothers My Fair Lady, presented in 70mm, the film would ran for almost 2 years, and at its conclusion in 1966, the theatre was renamed, The Palladium.
Village Roadshow, bought The Palladium and The Embassy in 1970. In 1972, Village re-opened both theatres as East End 1-2 and called them their number one venues, which will receive the finest Village products. A couple of weeks after the opening of East End 1 and 2, Village opened East End 3.
Village ran the three theatres in a unique manner. They made East End 1 to be their main cinema, where audiences could see new release films in 70mm, using Sensurround sound systems. East End 2 screened hard to find films, and East End 3, screened moveovers from East End 1 and 2 or Films dispensed by The Greater Union.
East End 1 was notable for its use of Sensurround sound system, which they used for almost every films screened, its 70mm system, and in 1979, it became the first cinema to screen George Millers Mad Max.
In 1987, Village opened their City Centre, and East End was losing. It operated simultaneously with the City Centre, screening films the Multiplex did not want. A few months later, in January 1988, the East End Cinemas were closed.
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