| Reference Type |
newspaper
|
| Title |
Brunswick and Coburg Gazette |
| Author(s) | Moonee Ponds |
| Town |
Brunswick |
| State |
VIC |
| Country |
Australia |
| Publication Date |
00-00-1928 |
| Citation Date |
|
| Comments |
This is not only a very handy suburban newspaper of Brunswick and Coburg, but also a precious documentary record of the past.
It has faithfully recorded the growing of the Alhambra. For instance, 1929 Jan 18th was the first time the Alhambra posted its advertising on this local newspaper. The advertising of the Alhambra Theatre and Empire theatre used to seemed like twins. They were posting on the same page, sharing the same line and even playing the same film.
Things changed in 1930 Mar 28th, in that day the Alhambra finally separated with her sister the Empire theatre. But that was enough for Mr Allen's ambition, after a period of silence, The Alhambra theatre returned to Brunswick and Coburg Gazette with an excellent advertising style in the 1930 Nov 14th. Advertising became the combination of image, text and a brief thoughtful introduction (around 80 words) of those films which were showing in the Alhambra threat. Other theatres' advertising was overshadowed by the Alhambra's.
No wonder why Westmore mentioned the Alhambra used to be full of audiences. Some of they couldn't have a seat because tickets were sold out, so they had to stand in the corridor.
The main defect of this newspaper, is it closed in 1933. We couldn't dig out the whole story of the Alhambra theatre. But, fortunately through those newspapers, we could still look back to those glory past of the Alhambra Theatre.
(Mingrui He) |
tags: Alhambra Theatre
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